Apple has once again raised the bar in the tech world with the launch of its latest devices: the MacBook Air M4, Mac Studio M4 Max, and the powerhouse M3 Ultra. These devices promise to deliver unparalleled performance, innovative features, and sleek designs, catering to both casual users and professionals.
MacBook Air M4: Lightweight Powerhouse
The new MacBook Air M4 is available in 13-inch and 15-inch models, featuring the blazing-fast M4 chip. With a 10-core CPU and up to a 10-core GPU, the device supports up to 32GB of unified memory, making it twice as fast as the M1 model. It boasts an 18-hour battery life, a 12MP Center Stage camera, and enhanced external display support.
The MacBook Air M4 introduces macOS Sequoia, which includes AI-driven tools like Writing Tools and Genmoji, powered by the Neural Engine. The device also supports iPhone Mirroring and gaming features like Personalized Spatial Audio. Available in four colors—Sky Blue, Midnight, Starlight, and Silver—the 13-inch model starts at ₹99,900 in India, while the 15-inch model is priced at ₹1,24,900.
Mac Studio M4 Max: A Creative Professional’s Dream
The Mac Studio M4 Max is designed for video editors, developers, and creative professionals. It features a 16-core CPU, a 40-core GPU, and a Neural Engine that is three times faster than the M1 Max. With support for up to 128GB of unified memory and 8TB of SSD storage, the M4 Max is a powerhouse for demanding tasks like 3D rendering and video editing.
The device includes Thunderbolt 5 ports, dynamic caching, and a second-generation ray-tracing engine for enhanced graphics performance. Starting at ₹2,14,900 in India, the Mac Studio M4 Max is available for pre-order and will hit stores on March 12.
Mac Studio M3 Ultra: The Pinnacle of Performance
The M3 Ultra chip takes performance to new heights with a 32-core CPU, an 80-core GPU, and a 32-core Neural Engine. Built using Apple’s UltraFusion technology, the M3 Ultra supports up to 512GB of unified memory and 16TB of SSD storage. It is capable of running large language models with over 600 billion parameters directly on-device.
The M3 Ultra is ideal for AI professionals and developers, offering features like Thunderbolt 5 connectivity and support for up to eight Apple Pro Display XDRs. Priced at ₹4,29,900 in India, the Mac Studio M3 Ultra is set to redefine professional computing.
Availability
All three devices are available for pre-order and will be in stores starting March 12. With these launches, Apple continues to push the boundaries of innovation, offering devices that cater to a wide range of users, from students to professionals.
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