Apple‘s latest innovation, the Vision Pro, has made its debut in the US market, marking a significant milestone in the realm of mixed reality. Unveiled at WWDC 2023 last June, this highly anticipated headset is now available in stores, with prices starting at $3,499. During a visit to the Apple Fifth Avenue store, CEO Tim Cook likened the launch of the Vision Pro to the groundbreaking debuts of iconic Apple products like the iPhone.
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In a memo addressed to Apple employees, Cook emphasized that the Vision Pro heralds a new era of spatial computing, urging everyone to acknowledge the company’s achievements while contemplating the vast potential that lies ahead. Reflecting on his visit to the Apple Fifth Avenue store, Cook expressed delight at witnessing the palpable excitement among customers. He also commended the Retail teams for their pivotal role in showcasing and delivering the innovative device to the world.
Drawing parallels to the transformative impact of products like the Mac, iPhone, and iPad, Cook underscored the significance of the Vision Pro’s launch, hinting at its potential to revolutionize everyday experiences much like its predecessors.
