In a landmark announcement, Apple has revealed plans to expand its retail presence in Saudi Arabia. This marks the first time Apple will open physical stores in the kingdom, starting with an online store in the summer of 2025, followed by several flagship locations in 2026.
Online Store Launch
The online Apple Store will be launched in summer 2025, offering Saudi customers direct access to Apple’s full product range with dedicated Arabic-language support for the first time. This move aims to enhance accessibility and customer service for Saudi users.
Flagship Store Locations
Starting in 2026, Apple will open multiple flagship Apple Store locations across Saudi Arabia. One of the highlights of this expansion is an iconic store planned for Diriyah, a UNESCO World Heritage site. This store is expected to become a major attraction, blending Apple’s modern retail experience with the historic charm of Diriyah.
Educational Initiatives
Apple’s expansion in Saudi Arabia also includes educational programs. The company has already established the region’s first Apple Developer Academy in Riyadh, in partnership with the Saudi government, Tuwaiq Academy, and Princess Nourah bint Abdulrahman University1. This academy has trained nearly 2,000 students in coding and app development, empowering them to contribute to the nation’s app economy.
Apple Pay Integration
In addition to retail and educational initiatives, Apple has introduced Apple Pay for seamless, secure transit payments in Riyadh. Riyadh is the first city in the Middle East to offer Express Mode for Apple Pay on its public transit system, allowing users to pay for metro and bus rides by simply holding their iPhone or Apple Watch near a reader.
CEO’s Statement
Tim Cook, Apple’s CEO, expressed excitement about the expansion, stating, “We’re excited to be expanding here in Saudi Arabia with the launch of the Apple Store online next year, and the first of several flagship Apple Store locations starting in 2026, including an iconic store at the stunning site of Diriyah coming later.” He added, “Our teams are looking forward to deepening our connections with customers and bringing the best of Apple to help people across this country explore their passions, build their businesses, and take their ideas to the next level.”
Apple’s expansion into Saudi Arabia is a significant step in the company’s global strategy, aiming to bring its innovative products and services to more customers around the world
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