Roku now makes its own televisions. The Roku Select and Plus series TVs were announced at CES in January and are available this week. There are a total of 11 Roku TVs across two different lineups ranging from 24″ to 75″.
Prices range from $150 to $1,200. These new Roku models are currently only available in Best Buy stores or online. The Roku Select series is the baseline, with a mix of HD and 4K models.
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The HD version starts at $150 for a 24″ TV and offers sizes up to 40″ for $280. 4K variants start at $320 for 43 inches and go up to $800 for 75 inches. HD TVs come with a Roku Voice remote, while the 4K set features an enhanced Roku Voice Remote that adds private listening via wired headphones and a lost remote control finder.
Both remotes outperform the basic versions of competing entry-level Roku smart TVs such as the TCL 4 series. The Roku Plus Series is a step-up option with a full 4K line-up, featuring image enhancement features such as Dolby Vision High Dynamic Range, local dimming, color-enhancing QLED, Dolby Atmos certified speakers, and Voice Remote Pro.
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The Plus series also supports private listening via Bluetooth headphones paired directly to your TV. This is a feature that has long been available in competing Google TV and Amazon Fire TV models.The Roku Plus series is available for $650 for the 55-inch model, $800 for the 65-inch version, and $1,200 for the 75-inch model. increase.
These TVs are Roku’s first foray into TV manufacturing. In the past, Roku was happy to work closely with partners to bring Roku branded TVs to market. From TCL, Hisense, Sharp and more, these TVs offer a range of sizes and image enhancements.
According to Roku, those partnerships aren’t going away. Roku partners with Best Buy to sell the new product exclusively, so it’s not currently available at Amazon, Walmart, Target, or other retailers. Amazon followed a similar path when it released its own branded TV in 2021.
The Fire TV Omni and Fire TV 4 series were initially only available at Best Buy and Amazon, while other partners’ Fire TVs were available at various retailers.
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